Fernanda Binvignat

La Plataforma Escènica

Client

La Plataforma Escènica is a group of performing arts professionals dedicated to supporting the creation, mediation, production and research in theatre in Catalunya, Spain.

Project

LPE needed an updated identity and website for their project

Solution

We worked together to give the brand a youthful and dynamic image so we could capture the ever-changing essence of theatre with an variable logo with vivid and colourful colors. We started conceptually from the imagery of spirals that symbolize (amongst other things) energy coming together and taking a new form. From this idea we arranged the letters so as to appear from different central points and we enclosed it in a rectangular space so as to repesent the movement on stage.